Introducing the EESF Rider Safety Blog

At the Elevator Escalator Safety Foundation, rider safety has always been at the center of everything we do. As our industry continues to evolve, so does the way we share safety information with the public.

That is why we are excited to introduce a new Rider Safety Blog on the EESF website.

While our newsletter will continue to focus on industry updates and organizational news, this new blog will focus specifically on rider education and awareness. Our goal is to create helpful, shareable content that anyone can understand and use.

The blog will explore topics such as:

  • Everyday elevator and escalator safety tips

  • How elevators and escalators work

  • Safety guidance for children, families, and schools

  • Accessibility considerations for riders with disabilities

  • Real-world insights from industry professionals

We also hope to highlight voices from across the vertical transportation community. If you are an industry expert interested in being interviewed or contributing as a guest author, we would love to hear from you.

Together, we can continue expanding rider education and making vertical transportation safer for everyone.

Stay Sharp. Ride Smart.
Elevator Escalator Safety Foundation

One Week Away...

Dear EESF Community,

We are just days away from gathering in Point Clear, Alabama, for the 2026 Elevator Escalator Safety Foundation Annual Conference, and we could not be more excited.

This year marks 35 years of EESF advancing rider safety education across North America. What began as a shared industry commitment has grown into a movement reaching schools, families, building owners, mechanics, and riders across the country.

Here is what’s ahead:

Tuesday, March 10

  • Table-Top Expo Set-Up from 2:30 PM to 4:30 PM

  • Opening Reception and Vendor Fair from 7:00 PM to 9:00 PM. Please note that the reception is drinks-only. EESF will provide two drink tickets and there will be a "cashless" bar (cards only).

Wednesday, March 11

  • EESF Golf Outing presented by Elevator World 10:00 am

  • 35th Anniversary Gala from 6:00 PM to 8:00 PM. Gala dress code is business professional.

Thursday, March 12

  • Executive Session Board Meeting 7:00 am

  • Annual Membership Meeting from 10:00 AM to 12:00 PM

We are especially grateful to our inaugural expo exhibitors. This is our first-ever table-top expo, and your support helps us continue expanding our reach and impact!

To our sponsors, volunteers, board members, and industry partners, thank you. Your commitment allows EESF to continue delivering life-saving safety education and programming year after year.

If you are attending, we look forward to seeing you in Point Clear. If you are cheering us on from afar, thank you for being part of this mission.

Here’s to 35 years of impact and the next chapter of rider safety.

With gratitude,

Amber Catlin-Kolodziej, Executive Director,

Elevator Escalator Safety Foundation

Fall In Love with Rider Education

Happy Valentine’s Day from EESF! 💖

This year, fall in love with elevator and escalator rider safety.

And if you’re joining us in Point Clear, today is the LAST DAY to book your hotel at the EESF rate.

After today, rooms jump to as much as $650 per night.

Book now to save 50%: CLICK HERE TO BOOK!

Still thinking about golf, gala, or sponsorships? Now is the time!

Register for golf, gala tickets, or grab one of the last sponsorship opportunities here: CLICK HERE TO REGISTER!

Golf spots are nearly gone, hotel rates expire tonight, and gala tickets are waiting.

Show safety some love. Book today!

With gratitude,

The Elevator Escalator Safety Foundation Team

From Community Classrooms to Industry Partnerships: How EESF Brings Safety to Life

Elevator Escalator Safety Foundation

February 12, 2026

At the Elevator Escalator Safety Foundation, rider safety is not something we talk about in theory. It is something we actively take into communities, workplaces, and classrooms across the country.

If you’ve visited our Events Calendar recently, you may have noticed how full it is. That’s because EESF delivers safety education through two powerful channels: EESF Program Tours and EESF Partner Tours, supported by a growing suite of online trainings and industry learning opportunities.

Together, these efforts ensure our mission reaches people where they live, learn, work, and ride.

EESF Program Tours: Safety That Shows Up in Person

EESF Program Tours are led by Kelsey Nay, Program and Development Director, who brings rider safety directly into communities nationwide.

As Kelsey puts it:

“When I’m on the EESF Program Tour, it means I’m taking our mission directly into the communities that need it most. As Program and Development Director, my role is to ensure our safety education doesn’t just exist as a resource on a website or a printed brochure, it becomes a lived experience. By visiting fire stations, schools, nursing homes, hospitals, and community centers in person, we turn our programming into something tangible and memorable.

These tours are where safety becomes personal, where education becomes experience, and where trust is built face to face.

EESF Partner Tours and Industry Education: Safety That Scales

EESF Partner Tours and EESF’s online education initiatives are led by Executive Director Amber Catlin-Kolodziej and focus on equipping industry professionals to extend rider safety education into their own communities.

This work includes Think Tanks, SafeTAmbassador Trainings, Podcasts, Public Awareness Content Creation, and the upcoming SafeTalks designed for Toolbox Talks.

Through Partner Tours, Lunch and Learns, Think Tanks, SafeTAmbassador Trainings, and soon SafeTalks, EESF is building a scalable education model that empowers the industry to serve as ambassadors for public safety. Catlin-Kolodziej states:

“Safety education cannot live in one building or with one team. It has to travel. It has to be shared. When we equip the industry to carry that message forward, we are not just extending our reach, we are strengthening the culture of safety in every community those professionals touch.”

The professionals who design, install, maintain, and modernize elevators and escalators already carry deep expertise. These programs give them clear tools and shared language to translate that knowledge into rider safety education. When industry and education work together, safety doesn’t stay centralized. It multiplies.

“Our mission is simple: make rider safety so accessible and so consistent that it becomes second nature in every community. That only happens when education moves beyond our office and into the hands of the people who power this industry.”

Behind the Scenes: Turning Vision Into Action

None of this happens without structure, coordination, and follow-through.

Operations Director Laurie Dueitt pulls all of our planning together into the organized systems and tidy files that make everything possible. From scheduling tours and managing logistics to coordinating communications, registrations, materials, and timelines, Laurie ensures that ideas turn into action and programs move from planning to execution.

Her work creates the operational backbone that allows EESF to get the word out, show up prepared, and deliver consistent, professional safety education across every channel. It’s the quiet but essential work that keeps everything running smoothly behind the scenes.

One Mission. Many Touchpoints.

From fire stations and schools to conference rooms and webinars, EESF meets people where they are.

Program Tours bring safety directly into communities. Partner Tours and online education equip the industry to extend that reach. Operations keeps it all moving forward.

Together, they form a connected ecosystem of learning, trust, and impact.

If you’d like to host a Program Tour, participate in a Partner Tour, or join one of our upcoming trainings, we invite you to explore our Events Calendar and get involved.

EESF Website

EESF Events

EESF Programs Quick Start Guide

Because rider safety doesn’t happen by accident. It happens when people show up, share knowledge, and work together.

Warmly, The Elevator Escalator Safety Foundation Team

SafeTAmbassador Upcoming Trainings

SafeTAmbassador Upcoming Trainings

Elevator Escalator Safety Foundation

6,284 followers

February 10, 2026

Hello Friends of EESF,

Over the past two weeks, our team has heard from so many of you following our January 30 article, When Safety Scales, Lives Are Protected. Your messages, calls, and conversations reminded us why this work matters and why community is everything. You showed up with encouragement, questions, and a shared commitment to rider safety.

And now, we are ready to take the next step together.


SafeTAmbassador Training Launches March 12

Our very first SafeTAmbassador certification will take place at the end of our meeting on March 12, 2026, during the EESF Annual Conference in Point Clear, Alabama.

If you are attending the conference, we invite you to stay. This will be a 20-minute crash course certification designed to equip industry professionals with clear, consistent rider safety messaging you can take straight back to your communities.

Important booking reminder: Hotel reservations for the conference close this Friday, February 13, 2026. After the room block closes, rates increase significantly.

Please book TODAY to secure the conference rate.

Reserve your hotel room here: https://book.passkey.com/e/51158770

Conference and golf registration: https://events.golfstatus.com/event/2026-elevator-escalator-safety-foundation-eesf-golf-outing-presented-by-elevator-world

We would love to see you in Point Clear as we launch this program together.


Monthly Zoom Certifications Coming Soon

After the conference launch, we will offer monthly Lunch and Learn SafeTAmbassador certification sessions via Zoom Webinar on the second Tuesday of each month. The first of these sessions will take place on April 14, 2026.

Each session will include:

  • 20 minutes of training

  • Up to 10 minutes of Q and A

Each occurrence must be registered for individually, and participants are welcome to attend as often as they would like.

Register here: https://us06web.zoom.us/meeting/register/BrzjSHluQCSN7a5cYhh0Cw

We will maintain a monthly event calendar on our website and share upcoming sessions through our newsletter so your teams can easily sign up.

We are also actively building an online learning module with a prerecorded class for those who prefer on-demand training.


Our Goal Is Simple (But Not Easy)

We want to certify the entire industry, so every member has the confidence to share rider safety education and help us live out our mission:

To promote public safety and prevent accidents by educating the public on the proper use of elevators and escalators.

That is how safety scales.

Registration Details

There is no fee to attend SafeTAmbassador training.

  • Digital certifications are free

  • Printed certificates are available for $15 each

Please watch for upcoming registration emails and get signed up. Then get your people signed up.

Twenty minutes can change how riders interact with equipment for a lifetime.

Thank you for standing with us. Thank you for caring. Thank you for helping safety reach farther than a small staff ever could alone.

Together, we teach. Together, we protect. Together, we scale safety.

Warmly, The Elevator Escalator Safety Foundation Team

Residential Elevators, Final Call for Rooms, & More!

Elevator Escalator Safety Foundation

February 9, 2026

Residential Elevator Rider Safety Think Tank

We have heard the industry clearly. There is a growing need for Residential and Home Elevator Rider Safety education, and EESF is ready to build it together with the experts who know this space best.

We are hosting a lunchtime think tank session and invite all Residential Elevator Professionals and Subject Matter Experts to attend.

Wednesday, February 18

12:00 PM ET

Virtual via Zoom

Please register so we know who to expect:

Register HERE!

This session is designed to gather insight, identify real-world risks, and help shape future residential rider safety materials.

Your voice matters, and this is an important step in expanding rider safety education where it is increasingly needed.


Celebrating 35 Years: Anniversary Gala

The EESF 35th Anniversary Gala will take place during the EESF Annual Conference, honoring three and a half decades of service to the public.

For 35 years, EESF has worked alongside the industry to educate riders and prevent injuries. This milestone is a moment to reflect, celebrate, and say thank you.

At the Gala, we will proudly honor our Founding Organizations:

  • NEII

  • NAEC

  • NAESA International

  • Elevator World

If you are registered to golf, you are already registered to attend the Gala.

If you are not golfing, we strongly encourage you to join us for this special evening.

To register for the Gala, follow the link below and click “Player Registrations.”

Register HERE!

Dress code: Business attire or whatever makes you feel celebratory!

The Gala also provides access to the sold-out Expo and the EESF Annual Meeting, which is open to and encouraged for all attendees.


Final Call for Hotel Rooms

This is your official final reminder as we head into a critical booking window for the EESF Annual Conference and 35th Anniversary Celebration.

The last day to book within the EESF hotel room block is Friday, February 15.

After February 15, the room block will close, and hotel rates will double, increasing to as much as $650 per night.

If you book now, you save up to 50%!

Book HERE TODAY!


Final Call for Golfers

Our annual EESF Golf Outing is nearing capacity. We have very limited foursomes and individual golfer spots remaining, along with just a handful of sponsorship opportunities.

Now is the time to:

  • Register as a single golfer

  • Register a full foursome

  • Secure one of the last remaining sponsorship opportunities

Golf participation directly supports EESF rider safety education programs nationwide, and this year’s outing is shaping up to be one of our strongest yet.

Register to golf or grab a sponsorship today: Register HERE!



Please Complete Your Registration Today

Between hotel rooms, golf spots, gala seating, and sponsorships, availability is tightening quickly and closes THIS FRIDAY!

If you are planning to attend, participate, or support EESF 2026 in any way, please complete your registration today to secure your place and the best pricing.

We look forward to welcoming you to Point Clear for meaningful conversations, important collaboration, and a celebration of 35 years of rider safety education.

Thank you for supporting EESF!

Amber, Laurie, & Kelsey

Supporting One of Our Own - VT Industry Employee In Need of Help!

Hello friends,

Today I am reaching out not in my role as Executive Director of EESF, but as a member of the vertical transportation community asking us to surround one of our own.

Many of you know Emerald Kuhns. She serves as Treasurer of the Elevator Escalator Safety Foundation and is also the Executive Director of NAESA International. Emerald is a leader, a steady presence, and someone who has given so much of herself to this industry and the people in it.

Emerald’s family is currently facing an unexpected medical emergency that requires a medical flight home. A GoFundMe has been established to help support these immediate and significant costs.

If you are able, I invite you to consider contributing. If you are not in a position to give, sharing this link or simply holding this family in your thoughts is meaningful too.

GoFundMe link:
https://www.gofundme.com/f/support-debs-medical-flight-home

Important disclaimer for clarity and transparency:
This GoFundMe is not affiliated with the Elevator Escalator Safety Foundation. EESF does not receive any funds from this campaign. The GoFundMe is independently organized, and all donations go directly to the recipient through Emerald Kuhns.

Our industry is at its best when we show up for each other. This is one of those moments.

With gratitude,
Amber Catlin-Kolodziej

Event Nearing Capacity - Register and Book Today!

February 3, 2026

Hello Friends of EESF,

We are reaching capacity, and we want to be sure you have the opportunity to join us.

Golf & Hotel Rooms Are Nearly Sold Out

Our golf outing is almost sold out, and the hotel room block is filling quickly. If you have not yet registered or booked your room, please do so today.

The hotel room block will close on the 15th. Once the block closes, hotel room rates are expected to double, and availability will be extremely limited. Booking now ensures you receive the conference rate and stay close to all event activities.

Gala Tickets Available Now

Not golfing? You can still be part of the celebration.

Gala tickets are available through the golf registration link, and purchasing a Gala ticket provides access to the Expo and the EESF Annual Meeting.

Everyone Is Welcome at the Annual Meeting

The EESF Annual Meeting is open to all attendees, and we strongly encourage everyone to participate. This meeting is an important opportunity to hear updates, connect with the Foundation’s work, and engage in the future of rider safety education. Whether you are golfing, attending the Gala, or joining us solely for the meeting, your presence is welcomed and valued.

Sponsorship Opportunities Still Available

A few sponsorship opportunities remain for those looking to increase visibility while supporting rider safety education, including:

  • Golf Ball Sponsor

  • Lunch Sponsor

  • Pin Flags

  • Custom Tee Signs

These opportunities are limited and will be filled on a first-come basis.

Please Complete Your Registration Today

Between golf spots, hotel rooms, Gala tickets, and sponsorships, availability is closing quickly. To avoid higher hotel rates and ensure your participation, please complete all registrations today.

We look forward to welcoming you for an outstanding event filled with connection, collaboration, and celebration of the people who make rider safety education possible.

Register for golf, sponsorships, or Gala tickets here:

Click here!

Reserve your hotel room before rates increase:

Click here!

Warmly,

The Elevator Escalator Safety Foundation Team

When Safety Scales, Lives Are Protected

Elevator Escalator Safety Foundation

January 30, 2026

Rider safety does not scale on its own. The Elevator Escalator Safety Foundation is powered by a dedicated team of three people, while the public we serve includes more than 330 million riders across the United States. That reality demands a different approach, one rooted in partnership, trust, and shared action.

This is where the industry comes in.

More than 100,000 professionals across the vertical transportation industry bring deep, practical knowledge to work every day. That knowledge is built on experience, judgment, and accountability. It already protects lives on jobsites, in machine rooms, and inside the systems riders rely on.

SafeTAmbassador Training equips industry professionals with a unified way to share rider safety knowledge, extending the impact of the expertise they already bring to their communities. By providing clear, consistent rider safety messaging, SafeTAmbassador Training allows professionals to translate real-world insight into public understanding in ways that are natural, credible, and effective.

In 2026, EESF is asking the industry to do the following:

1.) Commit 10 minutes of webinar training for your staff so they can earn SafeTAmbassador certification.

2.) Commit 20 minutes of rider safety education delivered at least once this year.

That is it.

Thirty total minutes out of the 525,600 minutes in a total year! Oh, but the impact those 30 minutes could make! Where can you serve? In a classroom. At a church. During career day. On a college campus. At a community fair. At a fire station. In a library. At your favorite after-work hangout. At a family gathering. Anywhere there are people who ride elevators, escalators, and moving walkways!

The setting does not matter. The audience does not need to be large. Even one rider makes a difference, because every rider counts.

Rider safety education carries more weight when it comes from the people behind the systems. It builds trust, reduces unsafe behavior, and strengthens the connection between riders and the equipment they use every day. If every industry professional reached just one rider for 20 minutes this year, the impact would be extraordinary!

This is public service grounded in professional excellence.

If you are a leader, will you say yes to equipping your team? We will have a prerecorded webinar coming out in February and live webinars throughout the year.

If you are an employee within ANY role in the VT Industry, will you say yes to helping rider safety reach farther than our small staff ever could alone?

This is how safety scales. Together.

For more information on becoming a SafeTAmbassador or setting up training for your staff, please reach out to Amber@eesf.org.


Two Sides of the Same Mission

January 29, 2026

Every elevator and escalator tells a quiet story.

Behind every smooth ride is a network of skilled professionals. Engineers who design systems with precision. Mechanics who install, maintain, and troubleshoot with care. Inspectors, consultants, manufacturers, and service teams who ensure equipment performs safely day after day. This expertise is the foundation of vertical transportation.

At the same time, there is another side of the story: the millions of people who step onto this equipment every day. Riders of all ages, backgrounds, and abilities who trust these systems without ever seeing the work behind them. This is where the Elevator Escalator Safety Foundation comes in.

EESF exists to bridge professional expertise and public understanding. While the industry builds, maintains, and advances the machines, EESF focuses on teaching the world how to use them safely. Our role is to translate complex systems into clear, practical guidance that everyday riders can understand and apply. Neither side stands alone.

Even the best-designed equipment relies on informed behavior. Even the most advanced systems depend on riders knowing what to do, what not to do, and how to respond when something unexpected happens. Safety is strongest when professional excellence and public education move forward together. That partnership is not optional; it is essential!

EESF programs extend the industry’s commitment to safety beyond the machine room and into classrooms, campuses, public buildings, and communities. We help ensure that the care and precision invested in vertical transportation is matched by awareness and confidence on the rider side of the doors.

This shared responsibility is what makes our work effective. The industry provides the knowledge. EESF provides the voice. Together, we reduce injuries, build trust, and reinforce the integrity of vertical transportation worldwide.

There is no clearer place to see this partnership in action than at the EESF 2026 Annual Conference and 35th Anniversary Celebration.

This year’s conference brings together the professionals behind the systems and the educators helping riders use them safely. It is a space for connection, collaboration, and renewed commitment to the mission we share.

If you have not yet registered, now is the time. Golf spots and individual registrations are still available, and the Gala provides access to our sold-out Expo and Annual Meeting for those who do not golf.

We hope you will join us. Because when industry expertise and rider education work together, everyone rides safer.

Warmly,

The Elevator Escalator Safety Foundation Team

Register for golf, sponsorships, or Gala tickets: https://events.golfstatus.com/event/2026-elevator-escalator-safety-foundation-eesf-golf-outing-presented-by-elevator-world

Reserve your hotel room: https://book.passkey.com/e/51158770

Balancing It All (and Loving It)!

Elevator Escalator Safety Foundation

January 28, 2026

If you’ve ever seen The Cat in the Hat balancing everything on his hat at once, you already understand the current vibe at EESF.

Right now, we are wrapping up 2025 while simultaneously navigating some important system changes, finalizing our 2026 objectives, and locking in tactical plans for the year ahead. At the same time, we are putting the finishing touches on what we know will be one of our strongest years yet, including an expanded rollout of Rider Safety Ambassador training and an Annual Conference we are incredibly excited about.

Yes, it’s a lot. And yes, it’s also exactly where we want to be.

We are working hard to make EESF 2026 more than a conference. It will be a true gathering for everyone who makes rider safety education possible. The planned energy, collaboration, and networking are next-level.

Register now to secure your spot at EESF 2026.

Visit the golf registration link to sign up for a golf spot, Gala ticket, or both. Registration includes access to the sold-out Expo and the Annual Meeting. Join us and network with your peers!

We want you there because you are the backbone of everything we do. Every program we deliver, every classroom we enter, and every rider we reach is possible because of this community.

Come celebrate with us. Come connect with us. Come help us balance it all, together.

We look forward to celebrating, connecting, and making history with you at EESF 2026.

Warmly, The Elevator Escalator Safety Foundation Team

Book golf, sponsorships, or Gala tickets here: https://events.golfstatus.com/event/2026-elevator-escalator-safety-foundation-eesf-golf-outing-presented-by-elevator-world

Reserve your hotel room here: https://book.passkey.com/e/51158770

Donate

Join Us for the 2026 EESF Annual Conference

If elevator safety had a group photo, this would be it.

Our EESF team is standing shoulder to shoulder with the SafeTRiders, smiling big, ready to welcome you to something special: the EESF 2026 Annual Conference!

For 35 years, the Elevator Escalator Safety Foundation has focused on one thing above all else: protecting riders through education. In 2026, we are celebrating that mission and inviting the entire vertical transportation community to be part of what comes next.

EESF 2026 Annual Conference

March 10–12, 2026 Grand Hotel Golf Resort and Spa, Pointe Clear, Alabama

This milestone year is about connection, collaboration, and community. It is about learning together, celebrating together, and recommitting ourselves to the people who use elevators and escalators every single day.

What to Expect

EESF 2026 is designed to be high-impact, easy to attend, and respectful of your time.

Day One kicks off with our evening welcome reception that will have drinks, snacks, and a small expo, allowing you to connect, explore, and ease into the conference with meaningful conversations and familiar faces.

Day Two features our annual Golf Tournament, presented by Elevator World, followed by an evening celebration at the EESF 35th Anniversary Gala, presented by NAESA International.

Day Three concludes with the EESF Annual Meeting and wraps up before lunch, making travel home simple and efficient.

Learn, Lead, and Make an Impact

Throughout the conference, you will have opportunities to learn how to become a Certified Rider Safety Ambassador, teaching EESF’s three rider safety programs using clear, everyday language that reaches real people. These moments are designed to remind us why this work matters and how each of us can help extend safety education into our communities.

And yes, expect some fun too! (I heard Safety Cat might join us)...

Golf, Celebration, and Giving Back

Our annual Golf Tournament takes place on Wednesday, March 11, at the Lakewood Golf Club. Golf participation directly supports EESF safety education programs across North America. If you have been thinking about registering, now is the time. A limited golf discount is ending soon.

Not a golfer. No problem!

Dinner-only tickets are available and include access to the Expo and Vendor Fair, making it a great way to connect and celebrate. Golf registrants are automatically registered for both the Expo and the Anniversary Dinner.

Seating for the 35th Anniversary Gala is limited, and once it fills, registration will close.

Make It a Destination

Our official hotel room block at the Grand Hotel Golf Resort and Spa is now open. This is a destination property, and rooms are booking quickly. We encourage you to reserve early and make the most of your time with us on the Alabama Gulf Coast.

Join Us

The SafeTRiders are ready. Our staff is ready. And we hope you will join us.

Whether you come to learn, to connect and network, to celebrate, or to support rider safety education, you belong at EESF 2026! Together, we can continue building safer rides and stronger communities.

We cannot wait to see you there!

Warmly, The Elevator Escalator Safety Foundation Team

Register for golf, sponsorships, or dinner tickets: https://events.golfstatus.com/event/2026-elevator-escalator-safety-foundation-eesf-golf-outing-presented-by-elevator-world

Reserve your hotel room: https://book.passkey.com/e/51158770

Letter from the Director

Letter & Invite from the Director

Elevator Escalator Safety Foundation

January 23, 2026

Dear Colleagues,

One of the greatest strengths of the vertical transportation industry is its people. Across every role and every level, there is a shared commitment to safety, professionalism, and responsibility to the public. That commitment is what has made our industry one of the safest forms of transportation in the world.

At the Elevator Escalator Safety Foundation, we believe the next evolution of rider safety is education that reaches beyond equipment and into everyday understanding. I am writing to personally invite you and your teams to become Certified Rider Safety Ambassadors.

As Rider Safety Ambassadors, participants will learn how to teach EESF’s three core rider safety programs using clear, accessible language designed for a general audience. This training is not about technical instruction. It is about translating industry knowledge into practical guidance that riders of all ages can understand and apply. The goal is simple and ambitious: to ensure that every member of the vertical transportation industry is equipped to speak confidently and consistently about rider safety.

We envision a future where rider education is not limited to a single role or department, but shared across companies at every level. Mechanics, inspectors, engineers, sales professionals, administrators, and leaders all have opportunities to influence how safety is understood by the public. When safety education becomes part of our collective identity, its impact multiplies.

To support this effort, EESF will be offering a series of lunch and learn, quick-certification courses designed to make participation practical and accessible. These sessions will provide focused training, certification pathways, and the tools needed to begin teaching immediately. I encourage companies to actively support and promote participation across their teams, not as an obligation, but as an investment in leadership, culture, and public trust.

I also invite you to join us in person at the 2026 Elevator Escalator Safety Foundation Annual Conference and 35th Anniversary Celebration. This milestone gathering will bring together industry professionals who share a commitment to rider safety education and community impact. Certification opportunities, collaboration, and celebration will all be part of this important event.

Rider safety is not the responsibility of a single organization. It belongs to all of us. By becoming Certified Rider Safety Ambassadors, we can extend the reach of education, strengthen public awareness, and continue building a safer future together.

I hope you will join us.

Thank you,

Amber Catlin-Kolodziej, Executive Director, Elevator Escalator Safety Foundation

Expanding Rider Safety Education at the Local Level

Expanding Rider Safety Education at the Local Level

Elevator Escalator Safety Foundation

January 22, 2026

Becoming a SafeTAmbassador and Bringing SafeTRiders to Your Community

Rider safety education is most effective when it is personal, visible, and local. While national programs set the framework, real impact happens in classrooms, community centers, and everyday conversations where riders form habits and expectations.

The SafeTRiders program was created with this principle in mind.

Designed to introduce elevator and escalator safety concepts to children in an engaging, age-appropriate way, SafeTRiders empowers young riders to understand how to use vertical transportation safely and confidently. The program’s reach, however, depends on people willing to carry that education into their own communities.

This is where SafeTAmbassadors play a critical role.

From Program to Practice

SafeTRiders is more than a curriculum. It is a practical tool that can be taught by industry professionals, educators, and community leaders who understand both the importance of safety and the value of early education.

SafeTAmbassadors are trained individuals who deliver the SafeTRiders program locally. They serve as trusted educators, translating industry knowledge into lessons that resonate with children and families. By teaching SafeTRiders in schools, youth organizations, and community settings, SafeTAmbassadors extend rider safety education beyond national campaigns and into everyday life.

This local approach ensures that safety education is not abstract, but relevant and memorable.

Why Local Education Matters

Children interact with elevators and escalators daily, yet few receive guidance on how to use them safely. Early education helps establish positive behaviors before unsafe habits form.

When safety lessons are delivered by someone connected to the local community, they carry added weight. Familiar faces build trust. Local context makes the material relatable. Repetition within a community reinforces learning.

SafeTAmbassadors help normalize safe behavior by making it part of the environment rather than a one-time message.

Who Can Become a SafeTAmbassador

SafeTAmbassadors come from across the elevator and escalator community. Industry professionals, inspectors, consultants, educators, building managers, and safety advocates all bring valuable perspectives to the program.

What matters most is not a specific job title, but a commitment to safety and a willingness to engage with the community. Training equips SafeTAmbassadors with the tools, materials, and guidance needed to deliver SafeTRiders effectively and consistently.

The program is designed to be accessible, allowing ambassadors to integrate education into existing outreach efforts, company initiatives, or volunteer activities.

Building a Network of Safety Advocates

Becoming a SafeTAmbassador connects individuals to a broader network of professionals who share a common goal: reducing preventable injuries through education.

This network approach strengthens consistency in messaging and expands the reach of rider safety education nationwide. Each SafeTAmbassador becomes a multiplier, extending the impact of the SafeTRiders program far beyond what any single organization could accomplish alone.

Collectively, these local efforts build a culture of awareness that benefits riders, building owners, and the industry as a whole.

A Practical Way to Make an Immediate Impact

Teaching SafeTRiders is one of the most direct ways industry professionals can contribute to public safety. The results are tangible. Children learn safer behaviors. Families carry that knowledge home. Communities become more aware.

Education delivered early creates long-term change. SafeTAmbassadors help ensure that change happens where it matters most.

Moving Forward Together

The Elevator Escalator Safety Foundation continues to expand the SafeTRiders program through partnerships with industry supporters and local ambassadors. By training SafeTAmbassadors, EESF strengthens its mission to protect riders through education while empowering individuals to make a meaningful difference in their own communities.

Those interested in learning how to teach the SafeTRiders program and become a SafeTAmbassador are invited to engage, train, and help lead the next generation of safe riders.

The industry also has an opportunity to support this mission in person at the 2026 Elevator Escalator Safety Foundation Annual Conference and 35th Anniversary Celebration, taking place March 10 to 12, 2026, at the Grand Hotel Golf Resort and Spa in Point Clear, Alabama. This milestone event brings together leaders, partners, and advocates committed to rider safety education. Golf, sponsorships, and dinner participation directly fund EESF programs, with limited gala seating and a closing golf discount approaching. Registration for golf, sponsorships, and dinner tickets is available at https://events.golfstatus.com/event/2026-elevator-escalator-safety-foundfoundation-eesf-golf-outing-presented-by-elevator-world. The official hotel room block is open at https://book.passkey.com/e/51158770, and early booking is encouraged.

Celebrating 35 Years of Rider Safety Education

Celebrating 35 Years of Rider Safety Education. Join Us in Point Clear.

Elevator Escalator Safety Foundation

January 13, 2026

As we move into 2026, I want to take a moment to thank the donors, partners, and supporters who make the work of the Elevator Escalator Safety Foundation possible. Because of your support, EESF continues to educate the riding public on the safe use of elevators, escalators, and moving walks in communities across the country.

I am excited to personally invite you to join us for the 2026 EESF Annual Conference and 35th Anniversary Celebration, taking place March 10–12, 2026, at the Grand Hotel Golf Resort & Spa in Point Clear, Alabama.

This year marks 35 years of rider safety education, and we are looking forward to celebrating this milestone with the people who have helped build and sustain this mission.

Golf, Dinner, and Sponsorship Opportunities

On Wednesday, March 11, we will host the EESF Golf Tournament presented by Elevator World at Lakewood Golf Club. Golf registrations and sponsorships directly fund safety education materials for schools, fire departments, libraries, and community organizations across North America.

Golf registrants are automatically registered for both the Expo and the Anniversary Dinner.

Not a golfer. No problem. Dinner-only tickets are available through the same registration link, and dinner registration also includes access to the Expo and Vendor Fair. The member meeting is open to all on March 12, 2026, and will end at 1 pm.

We are actively seeking event sponsors. Sponsorships help us expand our reach, strengthen our programs, and continue offering free safety education resources nationwide.

👉 Register for golf, dinner, or sponsorships here: https://events.golfstatus.com/event/2026-elevator-escalator-safety-foundation-eesf-golf-outing-presented-by-elevator-world

Important Deadline

All registrations must be completed by February 9, 2026. Seating for the 35th Anniversary Gala is limited to 100 guests, and registration will close once capacity is reached.

Hotel Information

The official conference room block at the Grand Hotel Golf Resort & Spa is now open, and rooms are booking quickly.

👉 Reserve your hotel room here: https://book.passkey.com/e/51158770

I hope you will join us in Point Clear as we reflect on 35 years of impact and look ahead to the future of rider safety education. Thank you for being part of this work and for helping us keep riders safe every day.

Amber Catlin-Kolodziej Executive Director, Elevator Escalator Safety Foundation

Rider Safety Education as Risk Management

Rider Safety Education as Risk Management

Elevator Escalator Safety Foundation

January 12, 2026

How Awareness Protects People, Buildings, and the Industry

Risk management in the elevator and escalator industry is often discussed in terms of equipment, inspections, compliance, and documentation. These elements are essential and form the foundation of safe vertical transportation. However, one of the most influential risk factors remains outside the machine room and hoistway.

It is the rider.

Many elevator and escalator incidents are not the result of mechanical failure, but of human behavior. Distraction, misunderstanding, misuse, panic, and impatience all introduce risk into otherwise well-functioning systems. Addressing these behaviors through education is one of the most effective and often overlooked forms of risk mitigation.

The Cost of Uninformed Behavior

When a rider is injured, the impact extends far beyond the individual. Incidents can trigger investigations, insurance claims, litigation, reputational damage, and increased scrutiny for building owners and service providers. Even minor events can escalate quickly when fear or confusion drives unsafe reactions.

Education reduces these risks by setting expectations before an incident occurs. A rider who understands how to behave, what is normal, and how to respond calmly is less likely to make a situation worse. Knowledge becomes a stabilizing force during moments of uncertainty.

From a risk perspective, education is preventative rather than reactive.

Education as a Control Measure

In risk management terms, controls are put in place to reduce the likelihood or severity of harm. While physical safeguards and system redundancies are critical controls, behavioral controls are equally important.

Rider education functions as a behavioral control. It influences decision-making in real time, especially in high-traffic or high-stress environments such as hospitals, airports, schools, and public buildings. Clear guidance on safe behavior helps riders navigate these spaces with confidence rather than assumption.

When riders know what to expect, they are less likely to rush, force doors, misuse escalators, or panic during a delay.

Shared Risk, Shared Responsibility

No single entity owns rider behavior. Manufacturers design systems. Contractors maintain them. Building owners manage environments. Riders interact with the equipment.

Because responsibility is shared, solutions must be shared as well.

Rider safety education works best when it is supported across the industry. Consistent messaging from multiple touchpoints reinforces safe behavior and reduces confusion. When education is treated as a collective responsibility rather than a standalone initiative, its impact multiplies.

This shared approach strengthens the entire safety ecosystem.

Trust as a Safety Outcome

Trust is an often unspoken component of safety. Riders trust elevators and escalators to work. When that trust is disrupted by an incident, confidence can erode quickly.

Education helps preserve trust by empowering riders with understanding. Knowing how systems operate and how to respond appropriately reduces fear and restores a sense of control. Confident riders are calmer riders, and calm riders are safer riders.

For the industry, this trust translates into stronger relationships with building occupants, tenants, and the public.

The Role of EESF in Supporting Risk Reduction

The Elevator Escalator Safety Foundation exists to support this broader view of safety. By providing clear, accessible education, EESF helps address the human factors that traditional risk controls cannot fully manage.

Through collaboration with industry partners, EESF ensures that rider education is accurate, relevant, and aligned with real-world conditions. The Foundation does not replace existing safety measures. It strengthens them by addressing the behavioral layer that connects systems to people.

Education is not an added cost. It is an investment in prevention.

A Practical Path Forward

As buildings grow more complex and rider behavior continues to evolve, risk management strategies must adapt. Education offers a practical, scalable way to reduce incidents, protect people, and reinforce the industry’s commitment to safety.

When riders are informed, everyone benefits.

The industry also has an opportunity to support this mission in person at the 2026 Elevator Escalator Safety Foundation Annual Conference and 35th Anniversary Celebration, taking place March 10 to 12, 2026, at the Grand Hotel Golf Resort and Spa in Point Clear, Alabama. This milestone event brings together leaders, partners, and advocates committed to rider safety education. Golf, sponsorships, and dinner participation directly fund EESF programs, with limited gala seating and a closing golf discount approaching. Registration for golf, sponsorships, and dinner tickets is available at https://events.golfstatus.com/event/2026-elevator-escalator-safety-foundation-eesf-golf-outing-presented-by-elevator-world. The official hotel room block is open at https://book.passkey.com/e/51158770, and early booking is encouraged.

Advancing Rider Safety Through Industry Collaboration

Advancing Rider Safety Through Industry Collaboration

Elevator Escalator Safety Foundation

January 8, 2026

Building a Culture of Education Beyond Codes and Compliance

Elevator and escalator safety has always been rooted in collaboration. Manufacturers, contractors, inspectors, consultants, and building owners work together every day to design, install, maintain, and regulate systems that move people safely. That shared responsibility has made vertical transportation one of the safest modes of travel in the world.

Yet safety does not end when a system passes inspection. It continues every time a rider steps inside a car or onto an escalator.

Creating safer outcomes for riders requires more than equipment and enforcement. It requires a community committed to education, awareness, and shared responsibility.

Safety as a Shared Language

The elevator industry already speaks a common technical language through codes, standards, and best practices. Rider safety education benefits from the same collective approach.

When safety messaging is consistent across manufacturers, service providers, building managers, and public-facing materials, riders are more likely to understand and remember it. Conflicting or absent guidance creates confusion, while clear, unified messaging builds confidence and trust.

Education works best when it reinforces what the industry already knows: safe systems depend on safe use.

Meeting Riders Where They Are

One of the greatest challenges in rider safety education is reach. Riders do not attend safety training sessions. They learn through brief moments, signage, conversations, school programs, and real-world experience.

This is where collaboration becomes essential.

Building owners and property managers can reinforce safe behavior through visible reminders and policies. Contractors and inspectors can share educational resources during site interactions. Manufacturers can support outreach by integrating rider education into product communication and training materials. Schools and community organizations can introduce safety concepts early, long before unsafe habits form.

When each sector contributes within its natural touchpoints, safety education becomes part of the environment rather than an afterthought.

Education as Prevention

Many elevator and escalator incidents stem from the same patterns: distraction, rushing, misuse, or panic during unexpected stops. These are human behaviors, not mechanical failures.

Education directly addresses these risks by setting expectations before something goes wrong. Teaching riders how to stand, where to hold, when to wait, and how to respond calmly in unusual situations reduces unsafe reactions that can escalate minor events into serious incidents.

Preventive education is not about blame. It is about preparation.

The Role of EESF as a Connector

The Elevator Escalator Safety Foundation exists to support this collaborative effort. EESF does not replace industry expertise or authority. It amplifies it.

By developing age-appropriate, accessible educational programs and tools, EESF helps translate technical safety principles into guidance the public can understand and apply. The Foundation works alongside industry partners to ensure messaging is accurate, relevant, and aligned with real-world conditions.

Most importantly, EESF provides a neutral, nonprofit platform where the entire industry can rally around a shared mission: protecting riders through education.

Building a Culture, Not a Campaign

Rider safety education is most effective when it is ongoing, not episodic. A single poster or presentation cannot change behavior on its own. Culture is built through repetition, reinforcement, and shared values.

When the industry consistently supports education, riders begin to internalize safe behaviors as normal behavior. Over time, awareness becomes habit, and habit becomes prevention.

This cultural shift benefits everyone. Riders experience fewer injuries. Building owners reduce risk. The industry strengthens public trust. Safety becomes something the community owns together.

Moving Forward Together

The future of rider safety depends on continued collaboration. As technology evolves and buildings become more complex, the need for clear, accessible education only grows.

By working together across roles and organizations, the elevator and escalator community can extend safety beyond equipment and into everyday use. Education is not a separate initiative. It is the connective tissue that links engineering excellence to real-world outcomes.

The industry also has an opportunity to support this mission in person at the 2026 Elevator Escalator Safety Foundation Annual Conference and 35th Anniversary Celebration, taking place March 10 to 12, 2026, at the Grand Hotel Golf Resort and Spa in Point Clear, Alabama. This milestone event brings together leaders, partners, and advocates committed to rider safety education. Golf, sponsorships, and dinner participation directly fund EESF programs, with limited gala seating and a closing golf discount approaching. Registration for golf, sponsorships, and dinner tickets is available at https://events.golfstatus.com/event/2026-elevator-escalator-safety-foundation-eesf-golf-outing-presented-by-elevator-world. The official hotel room block is open at https://book.passkey.com/e/51158770, and early booking is encouraged.

Reducing Risk Through Rider Education

Reducing Risk Through Rider Education

Elevator Escalator Safety Foundation

January 7, 2026

Protecting Riders Through Education, Awareness, and Shared Responsibility

Elevators and escalators move billions of people every year. They are so reliable and so deeply integrated into daily life that most riders rarely think about safety at all. That familiarity is both a strength and a risk. When systems are trusted implicitly, awareness fades. When awareness fades, preventable injuries increase.

This is where the Elevator Escalator Safety Foundation plays a critical role.

The Elevator Escalator Safety Foundation exists for one reason: to protect the riding public through education. EESF is not a regulator, inspector, manufacturer, or contractor. It serves as an independent nonprofit bridge between the industry and the public, focused entirely on one goal: reducing injuries and saving lives through informed, practical safety awareness.

The Hidden Risk of Everyday Vertical Transportation

Elevators and escalators are among the safest forms of transportation in the world, but safe does not mean risk free. Each year, thousands of injuries occur involving elevators and escalators, many of them preventable. Common incidents include trips and falls, entrapments, improper behavior around doors, misuse of escalators, and lack of awareness during emergencies.

Children, older adults, people with disabilities, and distracted riders are especially vulnerable. In many cases, incidents are not caused by equipment failure but by a lack of understanding of how to ride safely.

The challenge is that elevator and escalator safety is rarely taught. Riders are often expected to know instinctively what to do, how to behave, and how to respond when something goes wrong. In reality, most people receive no formal education on elevator or escalator safety at any point in their lives.

Education as the Missing Layer of Safety

Codes, standards, inspections, and maintenance form the backbone of elevator and escalator safety. The industry does an exceptional job designing, installing, and maintaining equipment to rigorous standards. However, those systems represent only part of the safety equation.

The final and most unpredictable variable is the rider.

Education fills the gap between well engineered systems and real world human behavior. Teaching riders how to use equipment properly, what risks to avoid, and how to respond calmly in unusual situations reduces panic, prevents unsafe actions, and lowers injury rates.

The Elevator Escalator Safety Foundation focuses on this essential human layer of safety.

Who We Serve and How We Do It

EESF delivers age appropriate, accessible safety education through nationally recognized programs. Its initiatives reach children in classrooms, families in communities, college students, building managers, and everyday riders who interact with elevators and escalators without ever considering the risks involved.

Programs are designed to be practical, engaging, and memorable. Complex safety concepts are translated into clear, understandable guidance that people can apply immediately. Whether teaching children why escalators are not play equipment, helping students understand safe behavior in crowded buildings, or reminding adults how to respond during an elevator stop, the objective remains the same: informed riders make safer choices.

EESF also works closely with industry partners to ensure messaging is accurate, consistent, and grounded in real world conditions. The Foundation does not operate in isolation. Collaboration with manufacturers, contractors, consultants, inspectors, and safety professionals ensures that education efforts reflect both technical expertise and genuine care for public safety.

Why Rider Safety Is an Industry Responsibility

Rider safety is not only a public issue. It is an industry issue.

When riders are injured, the consequences extend beyond the individual. Incidents can lead to investigations, legal exposure, reputational harm, and increased scrutiny across the industry. Education addresses one of the most common root causes of these incidents: unsafe or uninformed rider behavior.

Proactive safety education demonstrates leadership. It reflects a commitment not only to compliance, but to care. It strengthens public trust in vertical transportation and reinforces the industry’s shared responsibility for the people it serves every day.

Supporting rider education is also an investment in the future. Children who learn safe behaviors early become informed adults. College students who understand elevator safety carry that knowledge into workplaces, public buildings, and leadership roles. Awareness builds over time and multiplies in impact.

A Mission That Belongs to Everyone

The Elevator Escalator Safety Foundation is funded through donations, sponsorships, and partnerships across the industry and the broader community. Every contribution directly supports education, outreach, and the development of tools that meet riders where they are.

Safety is not static. Buildings evolve. Technology advances. Rider behavior changes. Education must evolve alongside it.

EESF exists to ensure that as the industry advances, rider awareness keeps pace.

Elevators and escalators move people vertically, but safety moves responsibility horizontally. It belongs to manufacturers, contractors, building owners, educators, and riders alike.

When riders are educated, injuries are reduced. When injuries are reduced, lives are protected. When lives are protected, the purpose behind every system built and maintained is honored.

The industry also has an opportunity to support this mission in person at the 2026 Elevator Escalator Safety Foundation Annual Conference and 35th Anniversary Celebration, taking place March 10 to 12, 2026, at the Grand Hotel Golf Resort and Spa in Point Clear, Alabama. This milestone event brings together leaders, partners, and advocates committed to rider safety education. Golf, sponsorships, and dinner participation directly fund EESF programs, with limited gala seating and a closing golf discount approaching. Registration for golf, sponsorships, and dinner tickets is available at https://events.golfstatus.com/event/2026-elevator-escalator-safety-foundation-eesf-golf-outing-presented-by-elevator-world. The official hotel room block is open at https://book.passkey.com/e/51158770, and early booking is encouraged.

EESF 35th Anniversary Gala and Golf Outing

EESF 35th Anniversary Gala and Golf Outing

Elevator Escalator Safety Foundation

November 14, 2025

SAVE THE DATE EESF Annual Golf Outing Presented by Elevator World Inc. & 35th Anniversary Gala March 10–12, 2026 | Point Clear, Alabama

The Elevator Escalator Safety Foundation invites you to join us for a special three-day industry event on the beautiful Gulf Coast as we celebrate 35 years of safety education and partnership.

This year’s gathering will include: • Executive SessionMember SessionAnnual Golf Outing35th Anniversary Gala Celebration • Additional opportunities for connection, collaboration, and vertical transportation industry engagement

Full details and registration information will be announced next Wednesday, November 19, 2025, in the EESF Newsletter.

Be sure to watch for our Early Bird Blitz, offering 10 percent off all golf foursomes from November 19 through December 20.

Mark your calendar, spread the word, and get ready for a milestone event you will not want to miss!