Expanding Rider Safety Education at the Local Level
Elevator Escalator Safety Foundation
January 22, 2026
Becoming a SafeTAmbassador and Bringing SafeTRiders to Your Community
Rider safety education is most effective when it is personal, visible, and local. While national programs set the framework, real impact happens in classrooms, community centers, and everyday conversations where riders form habits and expectations.
The SafeTRiders program was created with this principle in mind.
Designed to introduce elevator and escalator safety concepts to children in an engaging, age-appropriate way, SafeTRiders empowers young riders to understand how to use vertical transportation safely and confidently. The program’s reach, however, depends on people willing to carry that education into their own communities.
This is where SafeTAmbassadors play a critical role.
From Program to Practice
SafeTRiders is more than a curriculum. It is a practical tool that can be taught by industry professionals, educators, and community leaders who understand both the importance of safety and the value of early education.
SafeTAmbassadors are trained individuals who deliver the SafeTRiders program locally. They serve as trusted educators, translating industry knowledge into lessons that resonate with children and families. By teaching SafeTRiders in schools, youth organizations, and community settings, SafeTAmbassadors extend rider safety education beyond national campaigns and into everyday life.
This local approach ensures that safety education is not abstract, but relevant and memorable.
Why Local Education Matters
Children interact with elevators and escalators daily, yet few receive guidance on how to use them safely. Early education helps establish positive behaviors before unsafe habits form.
When safety lessons are delivered by someone connected to the local community, they carry added weight. Familiar faces build trust. Local context makes the material relatable. Repetition within a community reinforces learning.
SafeTAmbassadors help normalize safe behavior by making it part of the environment rather than a one-time message.
Who Can Become a SafeTAmbassador
SafeTAmbassadors come from across the elevator and escalator community. Industry professionals, inspectors, consultants, educators, building managers, and safety advocates all bring valuable perspectives to the program.
What matters most is not a specific job title, but a commitment to safety and a willingness to engage with the community. Training equips SafeTAmbassadors with the tools, materials, and guidance needed to deliver SafeTRiders effectively and consistently.
The program is designed to be accessible, allowing ambassadors to integrate education into existing outreach efforts, company initiatives, or volunteer activities.
Building a Network of Safety Advocates
Becoming a SafeTAmbassador connects individuals to a broader network of professionals who share a common goal: reducing preventable injuries through education.
This network approach strengthens consistency in messaging and expands the reach of rider safety education nationwide. Each SafeTAmbassador becomes a multiplier, extending the impact of the SafeTRiders program far beyond what any single organization could accomplish alone.
Collectively, these local efforts build a culture of awareness that benefits riders, building owners, and the industry as a whole.
A Practical Way to Make an Immediate Impact
Teaching SafeTRiders is one of the most direct ways industry professionals can contribute to public safety. The results are tangible. Children learn safer behaviors. Families carry that knowledge home. Communities become more aware.
Education delivered early creates long-term change. SafeTAmbassadors help ensure that change happens where it matters most.
Moving Forward Together
The Elevator Escalator Safety Foundation continues to expand the SafeTRiders program through partnerships with industry supporters and local ambassadors. By training SafeTAmbassadors, EESF strengthens its mission to protect riders through education while empowering individuals to make a meaningful difference in their own communities.
Those interested in learning how to teach the SafeTRiders program and become a SafeTAmbassador are invited to engage, train, and help lead the next generation of safe riders.
The industry also has an opportunity to support this mission in person at the 2026 Elevator Escalator Safety Foundation Annual Conference and 35th Anniversary Celebration, taking place March 10 to 12, 2026, at the Grand Hotel Golf Resort and Spa in Point Clear, Alabama. This milestone event brings together leaders, partners, and advocates committed to rider safety education. Golf, sponsorships, and dinner participation directly fund EESF programs, with limited gala seating and a closing golf discount approaching. Registration for golf, sponsorships, and dinner tickets is available at https://events.golfstatus.com/event/2026-elevator-escalator-safety-foundfoundation-eesf-golf-outing-presented-by-elevator-world. The official hotel room block is open at https://book.passkey.com/e/51158770, and early booking is encouraged.