2020-23 EESF Strategic Plan
A world free of elevator and escalator accidents.
To promote public safety and prevent accidents by educating the public on the proper use of elevators and escalators.
Develop a marketing plan to communicate the Foundation’s programs.
Objective #1: Promote program awareness through both online and “offline” marketing efforts.
Objective #2: Increase email communications.
Objective #3: Increase social media awareness.
Donor & Industry Relationships Goal:
Elevate our industry relationships through communication, accountability and transparency.
Objective #1: Establish regular communication of Foundation activities including fundraising and program updates; financial information, events and opportunities.
Grow the resources of the Foundation to support its goals and objectives.
Objective #1: Increase revenue opportunities by exploring grant programs, new fundraisers, matching programs and company challenges.
Objective #2: Expand the donor base beyond the elevator/escalator industry (i.e., building industry, insurance companies, parenting organizations, etc.)
Objective #3: Review existing fundraisers and identify ways to increase revenue and/or reduce expenses.
Objective #4: Work with existing donors to encourage sustained giving programs.
Develop a disaster recovery plan and standard operating procedures for the effective operation of the Foundation.
Objective #1: Rewrite standard operating procedures. Create a list of business procedures to ensure continuity of service.
Objective #2: Develop a disaster recovery plan; secure and store critical information for sustainability in the event of a catastrophic event.