Elevator Escalator Safety Foundation
January 30, 2026
Rider safety does not scale on its own. The Elevator Escalator Safety Foundation is powered by a dedicated team of three people, while the public we serve includes more than 330 million riders across the United States. That reality demands a different approach, one rooted in partnership, trust, and shared action.
This is where the industry comes in.
More than 100,000 professionals across the vertical transportation industry bring deep, practical knowledge to work every day. That knowledge is built on experience, judgment, and accountability. It already protects lives on jobsites, in machine rooms, and inside the systems riders rely on.
SafeTAmbassador Training equips industry professionals with a unified way to share rider safety knowledge, extending the impact of the expertise they already bring to their communities. By providing clear, consistent rider safety messaging, SafeTAmbassador Training allows professionals to translate real-world insight into public understanding in ways that are natural, credible, and effective.
In 2026, EESF is asking the industry to do the following:
1.) Commit 10 minutes of webinar training for your staff so they can earn SafeTAmbassador certification.
2.) Commit 20 minutes of rider safety education delivered at least once this year.
That is it.
Thirty total minutes out of the 525,600 minutes in a total year! Oh, but the impact those 30 minutes could make! Where can you serve? In a classroom. At a church. During career day. On a college campus. At a community fair. At a fire station. In a library. At your favorite after-work hangout. At a family gathering. Anywhere there are people who ride elevators, escalators, and moving walkways!
The setting does not matter. The audience does not need to be large. Even one rider makes a difference, because every rider counts.
Rider safety education carries more weight when it comes from the people behind the systems. It builds trust, reduces unsafe behavior, and strengthens the connection between riders and the equipment they use every day. If every industry professional reached just one rider for 20 minutes this year, the impact would be extraordinary!
This is public service grounded in professional excellence.
If you are a leader, will you say yes to equipping your team? We will have a prerecorded webinar coming out in February and live webinars throughout the year.
If you are an employee within ANY role in the VT Industry, will you say yes to helping rider safety reach farther than our small staff ever could alone?
This is how safety scales. Together.
For more information on becoming a SafeTAmbassador or setting up training for your staff, please reach out to Amber@eesf.org.