New Safe T Rider campaign launched by the Elevator Escalator Safety Foundation
Encourages kids to HOLD ON, LACE UP and FACE FORWARD!
September 28, 2015- (BOSTON, MASS) — The Elevator Escalator Safety Foundation (EESF) unveiled the new super-hero characters, Safe T Boy and Safe T Girl, to teach children how to ride elevators and escalators safely. They will serve as the organization’s mascots for the cornerstone safety program, Safe T Rider. The characters were unveiled at the foundation’s fundraiser held at the National Association of Elevator Contractor’s (NAEC) annual convention in Boston, Mass in September.
The new campaign includes a video, kids activity page and soon to be added interactive website for children and parents to help teach the safety measures they should be aware of when riding elevators, escalators and moving walkways.