EESF’s Safe-T-Rider campaign has run its 60 second online video and reached more than 4.7 million. The campaign is directed at children ages 4-11 and has garnered over 1.8 million views to date.
The campaign features EESF’s Safe-T-Rider heroes that teach children elevator and escalator safety. The video runs on children’s YouTube channels and websites in over 98 markets across the U.S. and Canada with the highest percentage of views found in major cities including New York, Los Angeles, Chicago, Houston, Toronto, Dallas and Atlanta.