Celebrated during the second full week of November each year this week publicizes the general safety rules developed by the Foundation. Many communities have distributed materials, obtained Proclamations from mayors and governors, and gotten 30 or 60 second public service announcements on local television stations. In 1996, the Safe-T Rider program was seen on the "Today" show which meant 8 million people got the safety message. A National Week kit is available for purchase and includes everyting you need to celebrate. For more information, see the "Safety Education" portion of this website.