In 1996, in conjunction with the National Safety Council (NSC), the Foundation began research to develop a new program, A Safe Ride. The program would be created to instruct adults, particularly senior citizens, on the safe use of elevators and escalators. Senior citizens are another at risk group for avoidable accidents when riding on elevators and escalators.

The A Safe Ride program was introduced at the 1997 Building Owners & Managers Association (BOMA) convention. Sixteen elevator companies participated in that convention and each company distributed free copies of the A Safe Ride video to valued customers. The Foundation's A Safe Ride Program for seniors is provided free of charge to Area Agencies on Aging and senior citizen centers in the U.S. and Canada. In addition, NAEC, NAESAI and the Canadian Elevator Contractors Association (CECA) purchased and distributed copies of the A Safe Ride video to their membership. The majority of elevator manufacturers have also purchased the video to their various offices. It is the Foundation's wish that every senior citizen and every building manager and owner will eventually see the A Safe Ride video. Also, the National Safety Council distributed copies of the new program to all of their offices throughout the U.S.